Dear Friend:
Our mission at That's
Great News! is to help you proudly display
your media coverage on a plaque. A few years ago,
I got the idea for our sister company - That's
Great PR! Why not get the most out of your
recent news coverage with a press release? It
would mean more press, more traffic and more
revenue for you!
Response to this new service
has been overwhelming! We want to prove to you
that PR works. Because you've been such a
wonderful customer, we'll be sending you a useful
newsletter each month, filled with resources on PR
and getting your name out there.
I hope you enjoy the
newsletter, and hope we'll be writing a press
release for you soon!
Robert
R. Roscoe
CEO/Founder
That's Great News
PS. David Meerman Scott is the
author of
The New Rules of Marketing & PR. His book
covers in-depth the ways marketing and public
relations are changing in today's Web 2.0 world.
Our monthly newsletter will cover topics Mr. Scott
discusses in his book.
Old
School vs. New School PR
If you were involved with
public relations prior to five years ago, you
likely focused your efforts on contacting
journalists with press releases. You likely mailed
dozens of copies of your news via snail mail,
wasting paper and stamps for what would probably
become a dead end. You most likely only sent out
press releases when your company had something
really newsworthy to discuss.
You were being held hostage
by reporters. Unless they decided to grace you
with a story covering your news release, you
couldn't reach potential customers. You so rarely
got media coverage, you often wondered whether it
was worth all the trouble.
 Fast
forward to today. PR has changed
drastically with the heavy use of the Internet.
We're in an era of what we consider “social
democracy,” where we all have a say in what the
media publishes.
PR and marketing have melded
into one mass. And that's a good thing, because
marketing is now more than advertising, and PR is
for more than just a mainstream media audience,
according to Scott. Consumers want authentic news,
not a story spun into something that is shocking
or even terribly exciting. Today's consumers
participate in media, which means, given the right
tools, you have a better chance of reaching them.
We used to be interrupted by
marketing, advertising and PR. Commercials annoyed
us rather than educated us. In today's world,
marketing is about delivering content just when
your audience needs it.
Those mailed press releases?
Gone. Press releases are sent out via the Web.
Your news can reach thousands of people instantly.
And you're not just reaching journalists. Bloggers
are an important component of today's PR efforts.
They need content, so they look for things to talk
about. That very well could be your press release.
And consumers too are finding press releases as
resources for information on products and services
they want.
So let's review.
Marketing and PR today:
• Are interactive, not
interruptive.
• Are instant, thanks to the Internet.
• Work together to help you.
• Reach a wider audience, including bloggers and
consumers.
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