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The
Importance of Keywords
in Your Press Release
You
already know how press
releases on your company's news or
accolades can boost awareness of your
brand, but what do you know about
keywords? David Meerman Scott, in his
book, The
New Rules of Marketing & PR,
tells us to create your press releases
based on your customers' problems:
"A
great way to start thinking like a
publisher and to create news releases
that drive action is to focus on your
customers' problems and then create
and deliver news releases accordingly.
Use the words and phrases that your
buyers use. Think about how the people
you want to reach are searching, and
develop news release content that
includes those words and
phrases."
Not sure how to figure out what
keywords apply? Think of how you
describe what your company does. Boil
that down to a few words. What words
are left? Those are likely your
keywords.
For
That's Great PR, we
write press releases about our
clients' recent awards and accolades.
Press releases
Awards
Accolades
From this list, we can brainstorm more
keywords our future clients might be
searching for:
Write press releases
Press release
News release
Awards press release
Recent news coverage
PR
Tips:
Don't overlook both singular and
plural words. People search for
both, so use both.
Once
you have your keywords, sprinkle
your press release with these words.
This will help the search engines
assist people in finding you as the
solution to their problem!
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