Check out our new blog to learn about internet PR, internet marketing, online reputation management, and related topics.

Big Shots Entertainment Sports Bar & Grill

Press Release           Report

Inn of the Patriots

Press Release           Report

Steven Carter

Press Release          Report
                         

• Create awareness 
• Boost search engine optimization
• Give bloggers something to talk about
• Introduce future customers to your products
• Keeps you top of mind (with frequent releases)

Get Started Today

Get your order started now to begin seeing immediate results from this great service!

Still have some questions? Please view our FAQ section to receive answers to most of your questions. If you still have questions, feel free to submit your question to our team and we will get back to you within 1 business day or call us now at 888-715-4900.

The New Rules of Press Releases

In case you haven't noticed, press releases are changing. The way they're written, the way they're distributed, and the way they're used has evolved. 

In the "old days," press releases were sent to, well, the press. They piled up on reporters desks (because they were physically mailed to them; no email back then!) and occasionally one got pulled from the pile and printed in the newspaper.

Today, we have email, Internet, and SEO to throw into the mix. Press releases use all these elements, and are no longer  held captive by a few key editors. Now bloggers and consumers are the targets of releases.

In his book, The New Rules of Marketing and PR , David Meerman Scott explains the "new rules of press releases:"

· Don't just send news releases when "big news" is happening; find good reasons to send them all the time

·  Instead of just targeting a handful of journalists, create news releases that appeal directly to your buyers.

·  Write releases that are replete with keyword-rich copy.

·  Include offers that compel consumers to respond to your release in some way.

How are you using press releases? Are you still stuck in the “old days,” or have you evolved along with the process?