That’s Great PR! September '08 Newsletter

Why You'll Never Get on Oprah...and Why That's OK

A lot of businesses focus on "making it big" in the media. While it's great to be interviewed in Entrepreneur Magazine or be a guest on Oprah, the average business owner will not have this success. And you know what? That's okay.

Take a look at the diagram above. Say you have a press release and you have two options. You can send it to the Oprah show and pray every day that they choose you to be on the show. OR you can distribute your press release using a distribution service (or hire That's Great PR! to do it for you), knowing it will definitely reach a wide variety of channels online, including Yahoo!, Google, RSS feeds, blogs, journalists who may want to interview you further and websites in your industry.

Now, each of those channels has anywhere from dozens to thousands of readers who will see your press release. Many will click on the link to your website to see what you're all about. Some of those will even buy from you.

So rather than putting all your eggs in one basket with the Oprah show (or major media channel of your choice), you do better to diversify and let larger numbers of people in smaller, underserved niches find you.

Click here to see what David Meerman Scott says in his book The New Rules of Marketing & PR, about how the market for press release is changing.

Great Things About Press Releases

1. They're interactive. A reader can go directly from a press release to your website and buy.

2. They have the potential to reach thousands of potential customers, journalists and bloggers.

3.They serve as a beacon of light for your business in the online sea of businesses.

4. They can give you a competitive advantage.

A Flood of Publicity is Just a Click Away

You're a savvy business owner, so why aren't you putting out press releases? Probably because it seems like too much effort. 

Let the PR pros at That's Great PR do the work for you. From writing your release to getting it out to journalists and bloggers, That's Great PR handles it all, making it easy for you to reap the rewards of your publicity!

Get Started Today

Get your order started now to begin seeing immediate results from this great service!

Get started generating amazing results for your company with press releases. Call your account executive now at 888-715-4900.

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Start your That's Great PR! service online with a credit card within 15 days of this email and get the $50 writing fee waived!

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Visit us today to learn more about how press releases can work for you!

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That's Great PR
908 S. Meriden Rd
Cheshire, CT  06410
888-715-4900