That’s Great PR! October '08 Newsletter
Creating a Web Presence for Your Company
If you’ve turned on your computer at all in the last five years, you know the Internet is the future for marketing your business. While you may not be a techspert, you can still use the Internet to establish your business’ place in your industry.
The key is being in as many places online as you are comfortable being. Some examples:
Having a website for your company is non-negotiable. Many people only do business with companies who have a website. It shows you understand the value of being online and that you have invested the time and money it takes to develop a professional site.
A blog is a valuable tool that can help you establish yourself or your company as an expert in your field. Many top companies have blogs today, including Southwest Air, Dell, and of course, That’s Great PR!
Press releases are great for building web presence and SEO. While you may or may not end up on Oprah as a result, you will diversify the places your press release (and also your URL) end up on the web. Your release will be distributed on major news channels, like Google News, as well as industry sites, and bloggers in your niche will pick it up as well.
That's Great PR
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